Apple Taps Amazon Search Exec To Helm Siri, Signals A Move To A Smarter Personal Shopping Assistant

Apple has poached an Amazon exec to take over its Siri department, according to a new report from AllThingsD's Kara Swisher. The move brings William Stasor, a former AltaVista executive who was in charge of Amazon's independent A9 retail search subsidiary to Cupertino, and indicates we'll see Siri get some stronger search chops as a result, especially with regards to online retail.

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