Toronto-based startup Wave Accounting is shortening its name and broadening its vision today, with a newly-launched web presence under its new Wave banner. The startup found its footing offering free online accounting service via an ad-supported model, but has since expanded into payroll and invoicing, as well as payment transaction and personal finance. The company feels there's a much bigger opportunity out there waiting for it beyond the simple scope of its former identity.Source: http://feedproxy.google.com/~r/Techcrunch/~3/UhJMZKlvY3g/
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