Yohji Yamamoto: 'Brand Advertising Is Making ... - Business Insider

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At his recent Y-3 10th anniversary show in New York City, legendary Japanese fashion designer Yohji Yamamoto slammed the current state of the fashion world.

Yamamoto is a critic of the fast-fashion business ? retailers like Zara and H&M which bring the latest fashion trends to stores as quickly as possible.

He has a bit of a rebellious streak, and doesn't hold back when he has something to say.?

Now, he has some straightforward advice for young folks: fashion isn't all it's cracked up to be.

From an interview with Amanda Kaiser at Women's Wear Daily:

"Let me talk like an old man. Young people, be careful. Beautiful things are disappearing every day.

Be careful.?You don?t need to be [shopping at fast-fashion stores], especially young people. They are beautiful naturally, because they are young. So they should even wear simple jeans and a T-shirt. It?s enough.

Don?t be too much fashionable.?The brand advertising is making you crazy. You don?t need to be too sexy. You are sexy enough."

NOW SEE: Why The High Fashion World Will Never Take Kanye West Seriously >

Source: http://www.businessinsider.com/yohji-yamamoto-fashion-designer-2012-9

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